In it´s 12th edition the Malaysia Property Show 2015 presented by PropertyGuru showed the latest promising residential, commercial and mixed used property developments in the Malaysian market. The show draws in over 1000 interested investors on a 2 days property exhibition and keynote speakers educate visitors about the latest market trends and it´s chances and challenges.
Our client Country View Berhad appointed us to design and fabricate an appropriate booth to professionally present their business to the Singaporean audience.
The challenge
Our goal was to create an inviting, comfortable setting for visitors at the 32sqm booth area and bring to life a homelike kind-of look and feel to align with the overall nature of the industry. The biggest challenge in this project was certainly the time given to us. Within the shortest imaginable time, we had to understand the corporate identity of Country View and develop a design proposal, which transforms the clients brand philosophy into the three-dimensional area.
The solution
To make visitors feel the VIP-kind of approach of our client Country View, when they enter the ‘stage’-area we created an exclusive and yet inviting booth setup at the show. Warm brown and beige colors created the desired homelike feel and large graphic prints of our clients property projects were implemented into the booth landscape as if they were viewed from a window perspective. The entire booth area should professionally present and lift up the clients projects in a highly exclusive manner and make the visitor feel “at home” at the same time. A luxury dark brown mahogany laminate flooring, warm tone down lights and a solid wooden ceiling structure contributed to the overall interior atmosphere all with one goal – to highlight the scale model as the main attraction and get the visitors intrigued to discover more of the property developments of our client.
The clients feedback
“We had the pleasure of working with PUNKTLANDUNG to build a last-minute exhibition booth for the Malaysia PropertyGuru Roadshow. Despite the near impossible deadline, we managed to pull off not only a quality booth, but the best booth in the exhibition by far! We, at Country View Berhad, have never received so many inquires and compliments regarding our booth, and we have participated in a fair few.
This would not have been possible without Punktlandung. Thank you again!”
