An Exhibition booth is all that your brand requires to engage the audience and achieve brand recognition. A good exhibition booth can be termed as the one that possesses a peerless design and appealing graphics and perfectly demonstrates what your brand requires to communicate.

A booth must also attract positive feedback for your brand. And, after all, attracting visitors and sparking a positive reaction is what you may want after investing in an exhibition stand.

Brands are consistently striving to enhance their marketing strategies. Exhibitions account for below the line marketing activity that suffices tough competition. This is why the responsibilities here are sky high.

There could be a number of aspects that may command attention from the exhibitor. A display booth needs to be precise and call for a great show with excellent composition and quality built up.

In this article, we at PUNKTLANDUNG will surmise the essentials for a creative exhibition booth design and building that can entice the visitors and intensify brand perception.

Build your booth congruent to your Marketing campaign

You need to remember that in the contemporary era, the promotional activities are strengthened and formulated in parallel to marketing campaigns. Hence, it is imperative to highlight the core marketing message with your exhibition booth. When you are commissioning a booth, set up an extensive dialogue with your contractor and illuminate your marketing campaign. From design to graphics and everything you use in your exhibition booth, it must generate a brand awareness with an extensive weight to your marketing campaign.

Align the booth Design with Brand Guidelines

Your brand may work on the set of guidelines that approximates your brand image. It is significant to endure by the brand guidelines while intensifying promotional strategies to pitch a brand image that has been meticulously curated. This means your exhibition booth design also need to regulate itself with the guidelines and hence every aspect of the booth must unveil the brand. This produces a compelling subconscious impression on the visitors, magnifying the brand recall.

Emboss the Prominent Elements

Many times exhibition stands are exaggerated with extravagant and over-the-top designs. We know that the main purpose of your exhibition booth is to elevate brand recognition and recall. This does not imply that as an exhibitor you should clutter the space with unnecessary props and pull up banners. This is an unpleasant practice which offends the guest rather fascinating them. However, it is essential that rather than having several ingredients to your booth, you add 1-2 striking elements that can charm the visitors. Talk to your stand contractor to incorporate limited and necessary elements that stand out and also harmonize your brand personality. In the photo above you see that a simplistic and clean design creates an inviting space to welcome visitors. It doesn’t always need to be very complex and creative.

Build innovative exhibition booth with dexterity and astuteness so to make most of your investment. Your exhibition stall can give your brand a befitting frame and assist to create a long-lasting impression on your target audience.

Call PUNKTLANDUNG and get support with your next exhibition booth. We are acknowledged exhibition booth designers and builders with a powerful experience in Corporate Identity, Branding & Marketing and a long family history of Carpentry works. You can also write to us at enquiry@punktlandung.sg to catch up with our experts and production managers to discuss in more detail what you have in mind for your next project.